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The Path to Purchase: Shoppers Rely on Tech More Than Ever

July 15, 2015 1:27 am

Shoppers today harness connected technologies more than ever to simplify their shopping experience, with nearly three-quarters relying on information from a smartphone to make a purchase, according to a recent survey by Blackhawk Engagement Solutions ( This habit and others illustrate the profound effect technology will continue to have on consumer spending.

After the smartphone, shoppers obtain product or retailer information through a laptop, desktop computer or tablet. Over half of consumers shop while watching television at home, and over 35 percent shop while at work. They survey pointed to peak shopping hours between 4:00 p.m. and 9:00 p.m.

Other survey findings include a trend called “showrooming,” in which a shopper purchases a competitor’s product while standing in the store after comparing prices on sites like Amazon. The majority of consumers will buy at a physical store that matches online prices with price-match rebates. Nearly 90 percent of shoppers would consider buying online and picking up in store to save just five percent on a purchase.

Mobile wallets are also gaining popularity. According to the survey, more than half of shoppers are likely to use a mobile wallet over a traditional wallet if it is universally accepted. One-fifth would stop carrying a traditional wallet altogether.


Published with permission from RISMedia.

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