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Cheryl Goedeke
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Cheryl Goedeke
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The Path to Purchase: Shoppers Rely on Tech More Than Ever

July 15, 2015 1:27 am

Shoppers today harness connected technologies more than ever to simplify their shopping experience, with nearly three-quarters relying on information from a smartphone to make a purchase, according to a recent survey by Blackhawk Engagement Solutions (BHEngagement.com). This habit and others illustrate the profound effect technology will continue to have on consumer spending.

After the smartphone, shoppers obtain product or retailer information through a laptop, desktop computer or tablet. Over half of consumers shop while watching television at home, and over 35 percent shop while at work. They survey pointed to peak shopping hours between 4:00 p.m. and 9:00 p.m.

Other survey findings include a trend called “showrooming,” in which a shopper purchases a competitor’s product while standing in the store after comparing prices on sites like Amazon. The majority of consumers will buy at a physical store that matches online prices with price-match rebates. Nearly 90 percent of shoppers would consider buying online and picking up in store to save just five percent on a purchase.

Mobile wallets are also gaining popularity. According to the survey, more than half of shoppers are likely to use a mobile wallet over a traditional wallet if it is universally accepted. One-fifth would stop carrying a traditional wallet altogether.

Source: BHEngagement.com

Published with permission from RISMedia.

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